21+ years in operations
Experience across automotive, financial services, business growth and complex customer operations.
FOUNDER OF ETHICAL EDGE SOLUTIONS™
Carly Woods. An operator who moved into AI.
Carly brings more than 21 years across operations, automotive, financial services, business building and technology to the way Ethical Edge Solutions™ diagnoses and fixes operational problems.
BUSINESS FIRST
Technology is only useful when the operation gets better.
Carly is not a technologist who later learned business. She spent decades inside operations before building Ethical Edge Solutions™. That background shapes an approach built around workflows, people, commercial outcomes and practical implementation.
Before Ethical Edge Solutions™, Carly spent 16 years in automotive and built Get My Refund into an AFR Fastest Growing Companies 2023 business. Her experience includes regulated financial services, business scaling, customer operations and the real consequences of systems that do not work together.
OPERATOR CREDIBILITY
Experience behind the implementation.
100+ businesses supported
Practical AI education, operational diagnosis and implementation grounded in real business needs.
AFR Fastest Growing Companies 2023
Built and scaled Get My Refund, bringing founder-level understanding to growth and operational pressure.
National AI research
Industry partnership experience connecting applied AI research with real operational problems.
Award-winning consultancy
Ethical Edge Solutions is a Global Tech Insider Awards winner for AI business automation and a two-time APAC Business Awards winner.
The Tech Whisperer™
Known for translating complex technology into plain-language decisions leaders can act on.
TWO CLEAR ROLES
Ethical Edge Solutions™ builds the operation.
For AI Operations Audits, workflow redesign, automation and systems implementation, stay with Ethical Edge Solutions™.
See the AI Operations AuditCARLYWOODS.AI
Carly speaks and trains.
For keynotes, workshops, media and Carly's personal platform, visit CarlyWoods.ai.
Visit CarlyWoods.ai